As a real estate agent, you have an obligation to your clients to do everything you can to smooth the process of selling their home. You are their advocate, the professional they are turning to for help. Most people want an agent they can not only trust but will do all they can to get the most money for their home in the least amount of time with the fewest headaches along the way. Because some home sellers know so little about the sales process, it is easy enough to do the bare minimum and get by as an agent, but you will never build your business by doing the least possible. When you do your best, you will gain a reputation for great work, and enjoy the referrals that come along with that reputation. Read: 7 Things Your Real Estate Agent Wants You to Know.
What this means is one thing; there is a lot of room for disappointment by picking the wrong real estate agent to represent your interests. When selling a home, it is very easy to choose a wrong agent, after all, the odds are stacked against you. Understanding how to pick a real estate agent is something many sellers get all wrong. See: Real Estate Agent – 7 Tips On Finding an Agent.
Pricing a home properly is bar none the most important thing you can do as a Realtor. Exceptional Real Estate agents avoid giving in to the desire to say what will make sellers happy just to attract business. Top notch Real Estate agents will price each home using their training, understanding of the market and comparable sales.
Marketing is one area where your Real Estate agent should shine. Your agent should be taking great pictures of the property; hiring a professional photographer if necessary. The photography on your home is absolutely one of essential elements in selling homes today. I can tell you first hand how appalling it can be seeing some of the photos real estate agents post of their client’s homes. What is probably even worse is the sellers who never bother to look!
Your Real Estate agent should be well versed on how to get the word out using all available marketing channels, not just the Multiple Listing Service (MLS). Ideally, your Realtor should have a website that draws traffic and showcases all their properties for sale. They should also be using social media, like Facebook, Google+, Pinterest and other platforms, to spread the word. All of these online options take some time for an agent to develop, but will ultimately strengthen their business and help their client’s homes get sold.
A seller needs to know what is going on with the sale of their home. Too many Real Estate agents get a client and then only check back in when they get an offer. Real Estate agents should regularly update their customers on the feedback from showings and about anything else that may concern them. Even if there are no offers, keeping in touch lets a seller know that you are doing something; and worth paying for. For further reading, see: 9 Red Flags to Watch for When Picking a Real Estate Agent.